Activists rush in and out of Natalie McGarry’s campaign office on Westmuir Street in Parkhead, a short walk from the towering grey-and-green stadium of Celtic Football Club. The Scottish National Party candidate for Glasgow East, an energetic 33-year-old policy officer who rose to prominence during last year’s independence referendum, is preparing her team for the first of its twice-daily canvassing sessions. “OK, let’s go,” she says. “We’ve got a lot of work to do.” If on 7 May the Nationalists can win here, where the sitting Labour MP, Margaret Curran, has a majority of almost 12,000, they will sweep the country, defeating Labour in its west coast and central belt heartlands.
In Glasgow East, as in Scotland at large, ideology, identity and class have merged to shape a new political landscape. Left-leaning voters, voters who consider themselves strongly Scottish and voters from low-income or working-class backgrounds account for a large section of the SNP’s expanding post-referendum base. According to a recent survey by YouGov, 40 per cent of Scots who backed Labour at the 2010 general election now support the SNP. A similar proportion of Labour supporters voted Yes on 18 September.